Sponsored by ZETTASET
This webinar looks at:
Tim brings more than 25 years of successful public and private experience in the high-tech industry filling key operational roles within product line business units and venture capital funded companies through all stages of growth. During his time at Zettaset, the company has successfully grown its software-defined encryption portfolio to provide a comprehensive data protection solution across all physical, virtual and cloud environments. Prior to joining Zettaset, Tim was VP of finance and operations at Trapeze Networks, where he helped build the company into a leading provider of Wireless LAN equipment which was later acquired by Juniper Networks. Tim also served as VP of finance at Nicira (acquired by VMware), netVmg (acquired by Internap) and in various financial roles at WorldxChange.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: