Think About Your Audience Before Choosing a Webinar Title

Sponsored by Fairwinds



Thursday, April 13, 2023
1 p.m. ET

If you are thinking of building a Kubernetes platform on which your developers can build applications, it's important to know where to start, what questions to ask and how to get developers to actually use it. What do you need to check off your list? Are you building a 'paved road' and hoping developers use it right? What other factors should you consider? Are you becoming a Kubernetes help desk?

In this panel discussion, Fairwinds, Chick-Fil-A and Vibrent Health discuss how they are using Kubernetes and the platform they've built. They discuss some of the obstacles they encountered on their journey to developer self-service and how they've overcome them.

This session will ask a lot of questions, but will also open the floor to audience questions. Ask the panelists anything! You'll learn about:

  • Steps to building your platform
  • Development best practices
  • Obstacles to developer self-service and how to overcome them
Andy Suderman
CTO - Fairwinds
As CTO, Andy Suderman uses his extensive cloud native and Kubernetes experience to help drive research and development at Fairwinds. He has previously held roles as SRE, Principal Engineer and Director of R&D and Technology. He works with infrastructure spanning all three major clouds as well as verticals from Healthcare to SaaS and Fortune 500 to small business. 
Kendall Miller
Technology Evangelist - Fairwinds
Kendall was one of the first hires at Fairwinds and has spent the past 7 years making the dream of disrupting infrastructure a reality, while keeping his finger on the pulse of changing demands in the market and valuable partnership opportunities. 
Alex Crane
Enterprise Architect - Chick-Fil-A
Alex Crane is an Enterprise Architect and Technologist for Chick-Fil-A, Inc., a quick-service restaurant chain with roughly 2200 location based in Atlanta, GA. Alex’s team identifies strategic and differentiating technology opportunities, develops platforms and capabilities, and stewards them to maturity. Some recent examples include Chick-fil-A’s Cloud, API, and Internet of Things (IoT) strategy/platform. Outside of the office, Alex is an avid mountain biker and lover of all things outdoors.
Dean Heistad
Vice President, Technology Operations - Vibrent Health
Dean is an experienced technology leader, with 25 years of experience in various industries, from Silicon Valley to Silicon Alley, to the Bio Beltway, bringing innovation, disruption and leadership to the organization. At Vibrent, Dean is responsible for technology operations, which includes cloud architectures and operations defining technical requirements for scalable, secure, high quality and efficient systems used within the company and by external users. With a focus on automation, Dean applies complex technical concepts and the latest tools and technologies to guide operational teams across project phases throughout development, testing and implementation stages. Dean’s career spans from the days of Apple II computers on desktops to building and managing large-scale server farms, out-sourcing to cloud providers and ultimately constructing serverless-based systems that are highly available, high quality, secure, cost-effective and customer-centric. He has a diverse background working with large companies such as Time Warner, AARP and IBM, and successful startup companies like Infoseek and Livedeal. Dean is a graduate of Clemson University with a computer science degree and a minor in business. In his personal life, Dean is an avid pilot and animal rescue advocate. He brings his passion for the two by volunteering his time with Angelflight and Pilots N Paws, where he flies patients in need of medical services to their locations and rescues dogs from shelters, transporting them to safe, new locations. 


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.