Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Container Journal



 

Friday, February 17, 2022
1 p.m.ET

Kubernetes is one of the most powerful yet complex platforms ever to find its way into the enterprise. As Kubernetes becomes more widely adopted, it has also become more susceptible to cyberattacks—because security was an afterthought during its development. Misconfigurations of Kubernetes clusters are rife, and cybercriminals are becoming more adept at exploiting them.

However, there are a number of available best practices that can help secure Kubernetes—the de facto standard platform for deploying modern applications.

Mike Vizard
Chief Content Officer, Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.