Think About Your Audience Before Choosing a Webinar Title

Sponsored by Container Journal


Tuesday, April 25, 2023
1 p.m.ET

Organizations of all sizes are now routinely deploying cloud-native applications based on microservices and constructed using containers. The primary platform used to deploy those applications are Kubernetes clusters that make it possible to dynamically scale consumption of infrastructure resources.

The issue now is determining how best to manage fleets of Kubernetes clusters that are widely distributed across the enterprise.

Frank Ohlhorst
Editor at Large
Frank Ohlhorst is an award-winning technology journalist and IT industry analyst, with extensive experience as a business consultant, editor, author, and blogger. Frank works with both technology startups and established technology ventures, helping them build channel programs, launch products, validate product quality, create marketing materials, and author case studies, e-books, and white papers.
Maziar Tamadon
Director Product & Solution Marketing - Kasten By Veeam
Director Product & Solution Marketing -  Kasten By Veeam
Director Product & Solution Marketing -  Kasten By Veeam
Director Product & Solution Marketing -  Kasten By Veeam
Mike Vizard
Chief Content Officer, Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.