Kubernetes at the Edge


Think About Your Audience Before Choosing a Webinar Title


Monday, October 18, 2021
1 p.m. ET

Lightweight distributions of Kubernetes are now at the forefront of edge computing, as more organizations push workloads closer to the data being generated by applications and devices. Kubernetes enables organizations to run containers at the edge to maximize resources and make testing easier, and offer the ability for DevOps teams to move faster and more effectively.

This topic spotlight highlights the growing use of Kubernetes at the edge, focusing on what organizations need to know from a platform, networking and infrastructure perspective.

Mikko Viitanen
Senior Product Manager for k0s - Mirantis
Mikko started his career working with embedded systems at Ericsson, migrating telecom products to the cloud, worked three years with building technologies at Caverion developing IoT and SaaS services. Currently, Mikko works at Mirantis as Senior Product Manager for k0s, the zero friction Kubernetes distribution.
Patrick McFadin
Vice President of Developer Relations - DataStax
Patrick McFadin started his professional career in the US Navy doing digital communications while touring the world on a destroyer. He joined the internet-all-the-things wave in the 1990s and was an Oracle dba/developer/architect for over 15 years. In 2013 he became the chief evangelist for Apache Cassandra and now is the vice president of Developer Relations at DataStax and co-author of the upcoming O’Reilly book “Managing Cloud-Native Data on Kubernetes.”


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.