Kubernetes and the Enterprise


Think About Your Audience Before Choosing a Webinar Title



As more organizations transition to cloud-native applications in the enterprise, Kubernetes and its APIs are laying the foundation for a next era of distributed computing. But despite its growing adoption in the enterprise, Kubernetes remains complex to implement and manage effectively. This topic spotlight highlights the most common challenges of Kubernetes in the enterprise and offers up some recommendations on how to make Kubernetes adoption smooth and effective to drive productivity and business value.

Liran Haimovitch
Co-Founder & CTO - Rookout
Liran is the Co-Founder and CTO of Rookout. He’s an Observability and Instrumentation expert with a deep understanding of Java, Python, Node, and C++. Liran has broad experience in cybersecurity and compliance from his past roles. When not coding, you can find Liran hosting his podcast, speaking at conferences, writing about his tech adventures, and trying out the local cuisine when traveling.
Amit Sharma
Director of Product Marketing - Splunk
Amit Sharma is the Director of Product Marketing at Splunk. He has over twelve years of experience in software development, product management, and product marketing. Before joining Splunk, Amit led product marketing at SignalFx, AppDynamics, and Cisco. He did his MSCE from Arizona State University and an MBA from UC Berkeley Haas School of Business.
Maor Kuriel
Senior Product Line Manager - WhiteSource
Maor has over ten years of information security experience. In previous positions at VMware and Microsoft, he has spent his career building experience in product management and security research. As a Senior Product Line Manager at WhiteSource, he supports organizations in their digital transformation and improves their security through DevSecOps. He is passionate about delivering easy to use cybersecurity products and defining the future of cloud-native security.
Itiel Shwartz
CTO & Co-Founder - Komodor
The CTO and Co-Founder of Komodor, a startup building the next-gen troubleshooting platform for Kubernetes. Worked at eBay|Forter| Rookout first developer, A backend and infra developer turned “DevOps”, an avid public speaker that loves talking about things like infrastructure, kubernetes, Python observability, and R&D culture.
Justin McCarthy
Co-Founder & CTO - strongDM
Justin McCarthy is the Co-Founder and CTO of strongDM. He originally developed empathy for Operations as a founding and pager-carrying member of many operations and data teams. As an Executive, he has led Engineering and Product in high-throughput and high-stakes e-Commerce, financial, and AI products. Justin is the original author of strongDM's core protocol-aware proxy technology.
Prashanto Kochavara
Director of Product, Kubernetes - Trilio
Prashanto Kochavara is Director of Product at Trilio, a leader in cloud-native data protection. Kochavara is responsible for the product strategy, development and roadmap of the company's backup and recovery platform for Kubernetes.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.